:root {
  --bg: #ffffff;
  --bg-tint: #f7f9fc;
  --bg-soft: #f1f5fa;
  --bg-card: #ffffff;
  --line: #e6ecf3;
  --line-soft: #eef2f7;
  --ink: #0c1116;
  --ink-soft: #1b232c;
  --text: #0c1116;
  --text-muted: #5c6573;
  --text-dim: #7c8696;
  --primary: #188bf6;
  --primary-hover: #0d77dd;
  --primary-soft: rgba(24, 139, 246, 0.10);
  --primary-soft-2: rgba(24, 139, 246, 0.18);
  --green: #16a34a;
  --green-soft: rgba(22, 163, 74, 0.12);
  --orange: #f59e0b;
  --orange-soft: rgba(245, 158, 11, 0.14);
  --red: #ef4444;
  --red-soft: rgba(239, 68, 68, 0.12);
  --radius: 14px;
  --radius-lg: 22px;
  --maxw: 1200px;
  --shadow-sm: 0 1px 2px rgba(15, 23, 42, 0.04);
  --shadow-md: 0 6px 22px rgba(15, 23, 42, 0.06);
}

* { box-sizing: border-box; }
html, body { margin: 0; padding: 0; }
body {
  background: var(--bg);
  color: var(--text);
  font-family: 'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;
  font-size: 16px;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
}

a { color: var(--text); text-decoration: none; }
a:hover { color: var(--primary); }
img, svg { display: block; max-width: 100%; }

h1, h2, h3, h4 {
  margin: 0 0 16px;
  font-weight: 800;
  letter-spacing: -0.02em;
  line-height: 1.1;
  color: var(--ink);
}
h1 { font-size: clamp(2.4rem, 5.5vw, 4.25rem); }
h2 { font-size: clamp(1.9rem, 4vw, 3rem); }
h3 { font-size: 1.25rem; font-weight: 700; }
p  { margin: 0 0 16px; color: var(--text-muted); }

.container { max-width: var(--maxw); margin: 0 auto; padding: 0 24px; }

/* Nav */
.nav {
  position: sticky;
  top: 0;
  z-index: 50;
  background: rgba(255, 255, 255, 0.92);
  backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--line-soft);
}
.nav-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: 76px;
}
.brand {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-weight: 800;
  font-size: 1.2rem;
  color: var(--ink);
}
.brand-mark {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 38px;
  height: 38px;
  border-radius: 8px;
  object-fit: contain;
}
.nav-links {
  display: flex;
  gap: 32px;
  align-items: center;
}
.nav-links a {
  color: var(--text-muted);
  font-weight: 500;
  font-size: 0.95rem;
}
.nav-links a:hover, .nav-links a.is-active { color: var(--ink); }

/* Buttons */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 8px;
  padding: 13px 22px;
  border-radius: 10px;
  font-weight: 600;
  font-size: 0.95rem;
  border: none;
  cursor: pointer;
  transition: transform 0.1s, background 0.15s, box-shadow 0.15s;
  white-space: nowrap;
}
.btn-primary {
  background: var(--primary);
  color: #fff;
  box-shadow: 0 1px 2px rgba(24, 139, 246, 0.25);
}
.btn-primary:hover {
  background: var(--primary-hover);
  color: #fff;
  transform: translateY(-1px);
  box-shadow: 0 8px 22px rgba(24, 139, 246, 0.25);
}

/* Pills / eyebrows */
.eyebrow {
  display: inline-block;
  font-size: 0.78rem;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--primary);
  font-weight: 700;
  margin-bottom: 14px;
}
.pill {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 6px 14px;
  border-radius: 999px;
  background: var(--primary-soft);
  color: var(--primary);
  font-weight: 600;
  font-size: 0.85rem;
}
.pill-soft {
  display: inline-flex;
  align-items: center;
  gap: 6px;
  padding: 6px 12px;
  border-radius: 999px;
  background: var(--primary-soft);
  color: var(--primary);
  font-weight: 600;
  font-size: 0.78rem;
  letter-spacing: 0.05em;
}
.pill-soft.orange { background: var(--orange-soft); color: var(--orange); }
.pill-soft.green  { background: var(--green-soft); color: var(--green); }
.pill-soft.red    { background: var(--red-soft); color: var(--red); }

/* Hero */
.hero {
  padding: 96px 0 72px;
  text-align: center;
  background: linear-gradient(180deg, var(--bg-tint) 0%, var(--bg) 100%);
}
.hero h1 { max-width: 22ch; margin: 18px auto 22px; }
.hero h1 .accent { color: var(--primary); }
.hero p.lede {
  font-size: 1.15rem;
  max-width: 60ch;
  margin: 0 auto 28px;
  color: var(--text-muted);
}
.hero-cta { margin: 24px 0 8px; }

/* Stat strip */
.stat-strip {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0;
  margin: 80px auto 0;
  max-width: 920px;
  border-top: 1px solid var(--line-soft);
  padding-top: 36px;
}
.stat { text-align: center; }
.stat-num {
  font-size: 2.6rem;
  font-weight: 800;
  color: var(--primary);
  letter-spacing: -0.02em;
}
.stat-label {
  font-size: 0.85rem;
  color: var(--text-muted);
  font-weight: 600;
  margin-top: 4px;
}

/* Sections */
section.s { padding: 96px 0; }
section.s.alt { background: var(--bg-tint); }
.section-head { text-align: center; margin-bottom: 56px; }
.section-head h2 { max-width: 24ch; margin: 0 auto 14px; }
.section-head p { max-width: 60ch; margin: 0 auto; }

/* Recent Wins — split layout */
.wins {
  display: grid;
  grid-template-columns: 360px 1fr;
  gap: 48px;
  align-items: start;
}
.wins-intro h2 { margin-bottom: 16px; }
.wins-intro .underline {
  display: block;
  width: 48px;
  height: 3px;
  background: var(--primary);
  margin-top: 20px;
  border-radius: 2px;
}
.win-card {
  background: var(--bg-card);
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  padding: 28px 32px;
  margin-bottom: 16px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  box-shadow: var(--shadow-sm);
}
.win-card .win-body { flex: 1; }
.win-card .win-pills { display: flex; gap: 8px; margin-bottom: 12px; flex-wrap: wrap; }
.win-card h3 { font-size: 1.5rem; margin-bottom: 6px; }
.win-card p { margin: 0; font-weight: 600; color: var(--ink); }
.win-card .win-brand {
  font-weight: 800;
  font-style: italic;
  color: var(--text-muted);
  font-size: 1.15rem;
  white-space: nowrap;
}
.win-card .win-brand-img {
  max-width: 140px;
  max-height: 56px;
  width: auto;
  height: auto;
  object-fit: contain;
  flex-shrink: 0;
  opacity: 0.92;
}

/* Partner cards */
.partners {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
  max-width: 900px;
  margin: 0 auto;
}
.partner {
  background: var(--bg-soft);
  border-radius: var(--radius-lg);
  padding: 36px 24px;
  text-align: center;
}
.partner-icon {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 72px;
  height: 72px;
  background: #fff;
  border-radius: 16px;
  margin-bottom: 14px;
  box-shadow: var(--shadow-sm);
  color: var(--ink);
  padding: 12px;
}
.partner-icon img {
  width: 100%;
  height: 100%;
  object-fit: contain;
}
.partner-name { font-weight: 700; font-size: 1.05rem; color: var(--ink); }

/* Problem comparison */
.compare { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; }
.compare-card {
  background: var(--bg-card);
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  padding: 32px;
  box-shadow: var(--shadow-sm);
}
.compare-card.old { border-color: rgba(245, 158, 11, 0.3); }
.compare-card.new { border-color: rgba(24, 139, 246, 0.3); }
.compare-tag { margin-bottom: 16px; }
.compare-card h3 { font-size: 1.6rem; margin-bottom: 22px; }
.cycle {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 8px;
  margin: 24px 0 28px;
}
.cycle-step { text-align: center; }
.cycle-step .cs-icon {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 64px;
  height: 64px;
  border-radius: 14px;
  background: var(--orange-soft);
  color: var(--orange);
  font-size: 1.4rem;
}
.cycle-step .cs-label {
  font-size: 0.78rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  font-weight: 700;
  color: var(--text-muted);
  margin-top: 8px;
}
.cycle-arrow { color: var(--orange); font-weight: 800; font-size: 1.2rem; }
.solution-icon {
  display: flex;
  justify-content: center;
  align-items: center;
  margin: 0 auto 24px;
  width: 110px;
  height: 110px;
  background: var(--primary-soft);
  border-radius: var(--radius-lg);
  color: var(--primary);
  font-size: 2.4rem;
}
.list-bullet { list-style: none; padding: 0; margin: 0; }
.list-bullet li {
  padding: 10px 0;
  color: var(--text-muted);
  display: flex;
  gap: 12px;
  align-items: flex-start;
}
.list-bullet.minus li::before {
  content: '–';
  color: var(--orange);
  font-weight: 900;
  flex-shrink: 0;
}
.list-bullet.check li::before {
  content: '✓';
  color: var(--primary);
  font-weight: 900;
  flex-shrink: 0;
}
.compare-card.new .closing {
  margin-top: 20px;
  padding-top: 18px;
  border-top: 1px solid var(--line-soft);
  font-size: 0.95rem;
  color: var(--text);
}
.compare-card.new .closing strong { color: var(--ink); }
.compare-card.new .closing .muted { color: var(--text-muted); }

/* Services */
.services { display: grid; grid-template-columns: repeat(4, 1fr); gap: 20px; }
.service-card {
  background: var(--bg-card);
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  padding: 28px 26px;
  box-shadow: var(--shadow-sm);
  transition: box-shadow 0.15s, transform 0.15s;
}
.service-card:hover {
  box-shadow: var(--shadow-md);
  transform: translateY(-2px);
}
.service-icon {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 48px;
  height: 48px;
  border-radius: 12px;
  background: var(--primary-soft);
  color: var(--primary);
  font-size: 1.2rem;
  margin-bottom: 18px;
}
.service-card h3 { font-size: 1.2rem; margin-bottom: 16px; }
.service-card ul { list-style: none; padding: 0; margin: 0; }
.service-card ul li {
  padding: 10px 0;
  color: var(--text-muted);
  display: flex;
  gap: 10px;
  font-size: 0.92rem;
  align-items: flex-start;
}
.service-card ul li::before {
  content: '•';
  color: var(--primary);
  font-weight: 900;
  flex-shrink: 0;
}

/* Creative examples gallery (CSS-only style placeholder cards) */
.examples-gallery {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 16px;
  margin-bottom: 18px;
}
.ex-card {
  background-color: var(--bg-soft);
  background-size: cover;
  background-position: center;
  background-repeat: no-repeat;
  border-radius: var(--radius);
  overflow: hidden;
  position: relative;
  aspect-ratio: 9/16;
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
  padding: 16px;
  border: 1px solid var(--line);
  min-height: 280px;
}
.ex-card::after {
  content: '';
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, transparent 30%, rgba(0,0,0,0.55) 100%);
  pointer-events: none;
}
.ex-card > * { position: relative; z-index: 1; }
.ex-card .ex-meta {
  position: absolute;
  top: 12px;
  left: 12px;
  right: 12px;
  display: flex;
  justify-content: space-between;
  gap: 6px;
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.06em;
}
.ex-card .ex-meta .ex-tag {
  background: rgba(255, 255, 255, 0.85);
  color: var(--ink);
  padding: 4px 8px;
  border-radius: 6px;
  text-transform: uppercase;
  font-size: 0.65rem;
}
.ex-card .ex-meta .ex-tag.active { color: var(--green); }
.ex-card .ex-title {
  background: rgba(255, 255, 255, 0.92);
  padding: 10px 12px;
  border-radius: 8px;
  font-weight: 700;
  font-size: 0.9rem;
  color: var(--ink);
  line-height: 1.25;
}
.ex-card.bg-1 { background: linear-gradient(135deg, #ffd0c1, #ff7560); }
.ex-card.bg-2 { background: linear-gradient(135deg, #b6e0fa, #4aa6e8); }
.ex-card.bg-3 { background: linear-gradient(135deg, #d5c3f5, #8e6ad6); }
.ex-card.bg-4 { background: linear-gradient(135deg, #c6f0d8, #4ab37b); }
.ex-card.bg-5 { background: linear-gradient(135deg, #fde4b5, #f0a73b); }
.examples-footer {
  text-align: center;
  color: var(--text-dim);
  font-size: 0.85rem;
  font-weight: 600;
  letter-spacing: 0.04em;
  margin-top: 18px;
}

/* Engagement model */
.model { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; max-width: 980px; margin: 0 auto; }
.model-card {
  background: var(--bg-card);
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  padding: 32px;
  box-shadow: var(--shadow-sm);
}
.model-head {
  display: flex;
  align-items: center;
  gap: 16px;
  margin-bottom: 18px;
}
.model-head .model-icon {
  display: inline-flex;
  width: 56px;
  height: 56px;
  border-radius: 14px;
  align-items: center;
  justify-content: center;
  background: var(--ink);
  color: #fff;
  font-size: 1.5rem;
  flex-shrink: 0;
}
.model-card h3 { font-size: 1.45rem; margin: 0 0 2px; }
.model-card .model-sub { color: var(--text-muted); font-size: 0.95rem; }
.model-card .model-note {
  margin-top: 18px;
  padding: 14px 16px;
  background: var(--bg-soft);
  border-radius: 10px;
  font-size: 0.9rem;
  color: var(--text);
}
.model-card .model-note strong { color: var(--ink); }
.model-card .model-note .muted { color: var(--text-muted); }

/* Why us */
.why {
  max-width: 760px;
  margin: 48px auto 0;
  background: var(--bg-soft);
  border-radius: var(--radius-lg);
  padding: 32px 36px;
  border: 1px solid var(--primary-soft-2);
}
.why-head { display: flex; align-items: center; gap: 14px; margin-bottom: 14px; }
.why-head .why-icon {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 44px;
  height: 44px;
  border-radius: 12px;
  background: var(--primary-soft);
  color: var(--primary);
  font-size: 1.1rem;
}
.why h3 { font-size: 1.35rem; margin: 0; }
.why ul.list-bullet.check li { padding: 8px 0; }

.best-fit {
  max-width: 760px;
  margin: 18px auto 0;
  background: #fff;
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  padding: 22px 26px;
  text-align: center;
  font-size: 0.95rem;
  color: var(--text);
}
.best-fit strong { color: var(--ink); }
.best-fit .amount { color: var(--primary); font-weight: 700; }

/* Final CTA */
.final-cta { text-align: center; padding: 96px 24px; background: var(--bg-tint); }
.final-cta .cta-icon {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 72px;
  height: 72px;
  border-radius: 16px;
  background: var(--primary-soft);
  color: var(--primary);
  font-size: 1.6rem;
  margin-bottom: 18px;
}
.final-cta h2 { margin-bottom: 10px; }
.final-cta p { max-width: 50ch; margin: 0 auto 22px; }
.cta-tags {
  margin-top: 22px;
  display: flex;
  gap: 24px;
  justify-content: center;
  font-size: 0.78rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--text-dim);
  font-weight: 600;
}
.cta-tags span { display: inline-flex; align-items: center; gap: 6px; }
.cta-disclaimer {
  margin-top: 32px;
  font-size: 0.82rem;
  color: var(--text-dim);
}

/* Footer */
footer { padding: 48px 0 36px; border-top: 1px solid var(--line-soft); }
.footer-inner {
  display: flex;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 24px;
  color: var(--text-dim);
  font-size: 0.9rem;
}
.footer-inner a { color: var(--text-muted); }
.footer-inner a:hover { color: var(--ink); }
.footer-links { display: flex; gap: 24px; flex-wrap: wrap; }
.footer-copy { margin-top: 24px; font-size: 0.82rem; color: var(--text-dim); }

/* About / contact prose */
.prose { max-width: 70ch; margin: 0 auto; }
.prose p { font-size: 1.05rem; color: var(--text-muted); }
.prose h2 { margin-top: 40px; }

/* About page — 3 service tiles + sidebar */
.about-grid {
  display: grid;
  grid-template-columns: 1.2fr 1fr;
  gap: 40px;
  align-items: start;
  max-width: 1100px;
  margin: 0 auto;
}
.about-tiles { display: flex; flex-direction: column; gap: 28px; }
.about-tile { display: flex; gap: 18px; align-items: flex-start; }
.about-tile .at-icon {
  flex-shrink: 0;
  width: 48px;
  height: 48px;
  border-radius: 12px;
  background: var(--primary-soft);
  color: var(--primary);
  display: inline-flex;
  align-items: center;
  justify-content: center;
  font-size: 1.25rem;
}
.about-tile h3 { font-size: 1.2rem; margin: 0 0 6px; }
.about-tile p { margin: 0; color: var(--text-muted); font-size: 0.96rem; }
.live-stats {
  background: var(--bg-card);
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  padding: 30px;
  box-shadow: var(--shadow-md);
}
.live-stats .ls-label {
  font-size: 0.78rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--green);
  font-weight: 700;
  margin-bottom: 8px;
}
.live-stats .ls-label::before {
  content: '●';
  margin-right: 6px;
  color: var(--green);
}
.live-stats .ls-num { font-size: 3rem; font-weight: 800; color: var(--ink); line-height: 1; }
.live-stats .ls-sub {
  font-size: 0.78rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--primary);
  font-weight: 700;
  margin-top: 6px;
  margin-bottom: 18px;
}
.live-stats p { font-size: 0.92rem; color: var(--text-muted); margin: 0; }

/* Founder section */
.founder {
  background: var(--bg-card);
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  padding: 40px;
  max-width: 1100px;
  margin: 56px auto 0;
  box-shadow: var(--shadow-sm);
}
.founder-eyebrow { margin-bottom: 24px; }
.founder-inner {
  display: grid;
  grid-template-columns: 240px 1fr;
  gap: 36px;
  align-items: start;
}
.founder-photo {
  width: 100%;
  aspect-ratio: 1/1;
  object-fit: cover;
  border-radius: var(--radius-lg);
  border: 1px solid var(--line);
}
.founder-body h2 { font-size: 2.1rem; margin: 0 0 4px; }
.founder-role { color: var(--primary); font-weight: 600; margin-bottom: 18px; }
.founder-body p { font-size: 1rem; color: var(--text-muted); }
.founder-quote {
  margin: 24px 0;
  padding: 20px 24px;
  background: var(--bg-soft);
  border-left: 3px solid var(--primary);
  border-radius: 8px;
  color: var(--ink);
  font-weight: 500;
  font-size: 1rem;
}
.founder-stats {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 16px;
  margin-top: 24px;
}
.founder-stat {
  background: var(--bg-soft);
  border-radius: 12px;
  padding: 16px;
  text-align: center;
}
.founder-stat .fs-num {
  font-size: 1.4rem;
  font-weight: 800;
  color: var(--primary);
}
.founder-stat .fs-label {
  font-size: 0.82rem;
  color: var(--text-muted);
  font-weight: 600;
  margin-top: 4px;
}

@media (max-width: 900px) {
  .about-grid { grid-template-columns: 1fr; }
  .founder-inner { grid-template-columns: 1fr; }
  .founder-photo { max-width: 200px; }
}

/* Contact form */
.contact-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 48px;
  align-items: start;
}
.contact-info ul {
  list-style: none;
  padding: 0;
  margin: 24px 0 0;
}
.contact-info ul li {
  padding: 14px 0;
  border-bottom: 1px solid var(--line-soft);
  color: var(--text-muted);
}
.contact-info ul li strong { color: var(--ink); display: block; margin-bottom: 2px; font-weight: 700; }
.contact-card {
  background: var(--bg-card);
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  padding: 32px;
  box-shadow: var(--shadow-md);
}
.form-row { margin-bottom: 16px; }
.form-row label {
  display: block;
  font-size: 0.85rem;
  font-weight: 600;
  margin-bottom: 6px;
  color: var(--ink);
}
.form-row input,
.form-row select,
.form-row textarea {
  width: 100%;
  padding: 12px 14px;
  background: #fff;
  border: 1px solid var(--line);
  border-radius: 8px;
  color: var(--ink);
  font: inherit;
  font-size: 0.95rem;
}
.form-row textarea { min-height: 120px; resize: vertical; }
.form-row input:focus,
.form-row select:focus,
.form-row textarea:focus {
  outline: none;
  border-color: var(--primary);
  box-shadow: 0 0 0 3px var(--primary-soft);
}
.form-note {
  margin-top: 12px;
  font-size: 0.82rem;
  color: var(--text-dim);
}

/* Responsive */
@media (max-width: 980px) {
  .services { grid-template-columns: repeat(2, 1fr); }
  .examples-gallery { grid-template-columns: repeat(3, 1fr); }
  .wins { grid-template-columns: 1fr; }
}
@media (max-width: 720px) {
  .compare, .model, .partners, .examples-gallery, .services, .contact-grid {
    grid-template-columns: 1fr;
  }
  .stat-strip { grid-template-columns: 1fr; gap: 24px; }
  .nav-links { gap: 16px; }
  .nav-links a:not(.btn) { display: none; }
  section.s { padding: 64px 0; }
  .hero { padding: 64px 0 48px; }
}